The Handmaid's Tale Show Package

Concept

Created a rebrand for a television show by researching and analyzing its current show package and designing a new package that includes a main title and a toolkit. The toolkit includes a range of assets that strengthen the show’s branding.

My idea for the Hulu show The Handmaid’s Tale consists of minimalistic and modernist design showing the dystopian world and seriousness that the show portrays.

Key Words

  • women

  • oppression

  • power

  • complicity

  • control

  • resistance

  • rebellion

  • violence

  • religion

  • reproduction

  • sexuality

  • abuse

  • politics

  • dystopia

Dystopian Research

  • an imagined state or society in which there is great suffering or injustice

  • community or society that is undesirable or frightening

  • information, independent thought, and freedom are restricted

Examples: 1984, The Hunger Games, Animal Farm

Design Research

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The Handmaid's Tale Book Cover:

Inspired my new design rebrand for more minimalist/modernist style (Basic shapes & colors)

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Alvin Lustig Work:

Lustig's graphic design posters & book covers were the right inspiration for my style direction

Type Treatment

New Typeface: Proxima Nova Extra Condensed

proxima.png

Hulu's credits now:

original.png

New Type Treatment:

newtype.png

Proxima Nova Extra Condensed

Thin & Bold

Tracking: 100

Size: 40 & 60pt

Storyboard for Title Sequence

Handmaids_Storyboard.png

Style Frames for Title Sequence