SodaStream

Overview

All content creation made for SodaStream was done for organic social content through Energy BBDO.

Roles

Design / Animation / Concept / Color / Footage Composite / Photo Retouch / Set Design / Equipment Set Up / Hand Talent (;

Year

2022 - Current

Carousel Post

Example of an organic carousel post for SodaStream's social. The vision was to show the different features on SodaStream's machines by utilizing graphic elements and icons. Helped to concept and prop. Lead designer and animator.

Creative Team:

Bethany Berg / Flynn Drew / Tim Finch / Danielle Hurley / Kelly Schnieders

Link to post

Sustainability Animations

Concepted, designed & animated sustainability animations for monthly organic social content

Creative Team:

Bethany Berg / Flynn Drew / Tim Finch / Danielle Hurley / Kelly Schnieders

Link to post

2023 Campaign

Lead designer & animator on creating social animations for SodaStream's Dream It Stream It Campaign in 2023. Also helped with coloring & sound design. Made over 10 different animations utilizing footage captured for the campaign.

Creative Team:

Tyler Jones / Bethany Berg / Danielle Hurley

Link to post

Set Design

Helped with equipment set up, set design, coloring, music & occasionally hand talent

Creative Team:

Bethany Berg / Flynn Drew / Tim Finch / Danielle Hurley / Kelly Schnieders

Link to post: Hanukkah

Link to post: Halloween

Link to post: Mother's Day

Integrated Ecosystem:
Content Automation

Helped build a templated design system through ORCA for SodaStream to easily create content based on image and type. ORCA, Adylic’s proprietary platform, enables instant ingestion, automatically producing scalable templates in platform.

Creative Team:

Tess Barnes