ANNA GAINER
MOTION DESIGNER
PlayVS
Overview
As a freelance Motion Designer, I had the opportunity to work with PlayVS, a leading platform in high school and collegiate esports, to create two distinct logo animations—one for the core PlayVS brand, and another for their newly launched PlayVS College League.
The goal was to develop short, dynamic animations that could serve as a brand signature across their digital content; everything from livestream intros and social media to marketing campaigns and tournament broadcasts.
Role
Motion Designer reporting to Stefan Clark and Greg Morrison at MXML Creative
Year
2025
PlayVS – Core Brand Animation
For the main PlayVS brand, the objective was to create a clean, bold, and energetic animation that reflects the company’s commitment to structured competition and its forward-thinking identity. The motion is sleek and fast-paced, echoing the intensity of competitive gaming while staying modern and minimal.
PlayVS College League
The second animation was crafted specifically for the PlayVS College League, a new initiative focused on the collegiate esports space. While stylistically aligned with the main brand, this version carries a slightly more elevated and mature tone—designed to resonate with an older student demographic and underscore the scale and professionalism of collegiate esports.
