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The Handmaid's Tale Show Package

Concept

Created a rebrand for a television show by researching and analyzing its current show package and designing a new package that includes a main title and a toolkit. The toolkit includes a range of assets that strengthen the show’s branding.

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My idea for the Hulu show The Handmaid’s Tale consists of minimalistic and modernist design showing the dystopian world and seriousness that the show portrays.

Key Words

  • women

  • oppression

  • power

  • complicity

  • control

  • resistance

  • rebellion

  • violence

  • religion

  • reproduction

  • sexuality

  • abuse

  • politics

  • dystopia

Dystopian Research

  • an imagined state or society in which there is great suffering or injustice

  • community or society that is undesirable or frightening

  • information, independent thought, and freedom are restricted

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Examples: 1984, The Hunger Games, Animal Farm

Design Research

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The Handmaid's Tale Book Cover:

Inspired my new design rebrand for more minimalist/modernist style (Basic shapes & colors)

alustig.jpg

Alvin Lustig Work:

Lustig's graphic design posters & book covers were the right inspiration for my style direction

Type Treatment

New Typeface: Proxima Nova Extra Condensed

proxima.png

Hulu's credits now:

original.png

New Type Treatment:

newtype.png

Proxima Nova Extra Condensed

Thin & Bold

Tracking: 100

Size: 40 & 60pt

Storyboard for Title Sequence

Handmaids_Storyboard.png

Style Frames for Title Sequence

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